20 Dec '12, 8am

Ruby Tuesday gives app downloads a lift via QR codes

Ruby Tuesday gives app downloads a lift via QR codes

Ruby Tuesday gives app downloads a lift via QR codes By Lauren Johnson December 20, 2012 Ruby Tuesday is loading up its static magazine ads with calls-to-action that encourage consumers to download the companys mobile application. The QR codes are placed on Ruby Tuesday print ads that are running inside magazines including the January 2013 issue of Elle. The Ruby Tuesday app is available for iPhone and Android devices. "Most users cruise magazines with a mobile device in hand or close by making it easy to scan a QR code to get an increased level of engagement with the brand is brilliant, and in most cases it is what is needed to make it easy to engage with the end-user," said Bobby Marhamat, founder of Hipscan, Menlo Park, CA. "In addition to that you are able to send the user to the appropriate app store based on their device, which again cuts down the time a user needs t...

Full article: http://www.mobilemarketer.com/cms/news/software-technolog...

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