05 Jul '11, 10am

MVT: three things to consider before choosing a solution

MVT: three things to consider before choosing a solution

Posted 05 July 2011 11:02am by Depesh Mandalia with 0 comments Tweet For many, Multivariate Testing is an as yet untried website optimisation tool, but it isn't as complicated as it looks! Here are three considerations for choosing an MVT tool. Multivariate Testing (MVT) is a great way of accelerating your user experience programme with quick-to-market changes and in-depth analysis to back up site improvements. Through the years the key question I hear most, and perhaps more difficult to answer than justifying the need to do MVT, is deciding on which tool is right for the business and how to set the business up for success. There isn’t a simple answer and certainly not one that could fit into a blog post so here is a brief guide from my experience around three things to consider before embarking on supplier selection. 1. Internal capability Weighing up resource against bud...

Full article: http://econsultancy.com/uk/blog/7736-mvt-3-things-to-cons...

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