ask-kalena.com Archives - 16 April 2014, Wednesday

  • Fast Five in Search – Week 16, 2014 |

    ask-kalena.com 13 Apr '14, 9pm

    MarketingLand Social Media Channel – MarketingLand.com was developed as an offshoot of the successful SearchEngineLand run by Danny Sullivan and his team. Given the constant morphing of search engine marketing and social media marketing, it made sense to expand topics across separate ...

  • Fast Five in Search – Week 15, 2014 |

    ask-kalena.com 06 Apr '14, 9pm

    Google’s head of spam fighting – Matt Cutts – posts regular videos on the Google Webmasters YouTube channel. His posts can make waves in the SEO industry like no other because they often preview upcoming changes to the Google algorithm. So this week’s Fast Five is a collection of Matt...

  • Fast Five in Search – Week 14, 2014 |

    ask-kalena.com 30 Mar '14, 8pm

    – This site is similar to Technorati but more about the companies / products and less about the Silicon Valley egos. I’ll visit this site if I want to know more about a particular tech company, app or product. TechCrunch is best known for profiling startups, reviewing new Internet pro...

  • Top Digital Marketing News Sources - Part 1

    ask-kalena.com 23 Mar '14, 10pm

    – A collaboration between Hubspot and Moz.com. The site is a modest community of bloggers and marketers who share and discuss the latest news about SEO , social media , content marketing, conversion rate optimization and other marketing goodies. It reminds me of Sphinn (yeah, remember...

  • Fast Five in Search – Week 12, 2014 |

    ask-kalena.com 17 Mar '14, 2am

    This week I’ve been madly studying in preparation to take the Google Analytics Individual Qualification (GAIQ) Exam. I’d heard the degree of difficulty for the exam had been ratcheted up a notch or two since I last took it, PLUS additional questions have been added to cover the new fe...

  • Fast Five in Search – Week 11, 2014 |

    ask-kalena.com 10 Mar '14, 5am

    Twitter is Bringing Promoted Accounts to Search Results by Anthony Ha of TechCrunch. If you’re a Twitter user, you’re probably already familiar with promoted tweets and promoted accounts – Twitter accounts that businesses use to advertise to users. Last week, Twitter announced that as...

  • Q and A: Can a List of Client Sites Be Seen as Link Spamming?

    ask-kalena.com 08 Mar '14, 12am

    So my first question is about a page on the site for “Who Uses Our Service”. On the page there is at least 200 companies listed, and most had links to their sites included. Would Google consider this some type of link spamming to have that many links on a page? Or do they really only ...

  • Search Engine College to Provide US $100 in Bing Ads Credit to Students

    Search Engine College to Provide US $100 in Bing Ads Credit to Students

    ask-kalena.com 03 Mar '14, 11am

    To receive the credit voucher, you need to be a current Search Engine College student or subscriber (enrolled in at least 1 course) and be one of the first 200 people to request a voucher. If you’re not a current student, it’s simply a matter of signing up for a US $99 subscription to...

  • Fast Five in Search – Week 10, 2014 |

    ask-kalena.com 03 Mar '14, 5am

    8 Custom Reports from the Google Analytics Solutions Gallery by Rachelle Maisner in the Google Analytics blog. If you regularly get lost in your Google Analytics, but have a hard time extracting the right data to show the right people, you’ll LOVE this post. The Solutions Gallery is a...

  • Fast Five in Search – Week 9, 2014 |

    ask-kalena.com 24 Feb '14, 2am

    by Raven Tools. If you want a little turbo help for your link audit, Raven’s Backlink Explorer gathers all the backlinks for a domain or URL, including source URL, Citation Flow and even no-follow status. Raven’s Site Finder tool reverse engineers the ranking results using Bing data t...

  • Fast Five in Search – Week 8, 2014 |

    ask-kalena.com 17 Feb '14, 12am

    by Topsy. We all died a little inside when Twitter and Google announced the end of their search relationship in 2011, signalling the end of Google’s Real Time search and the ability to search the full historical Twitter archive. But did you realize that Topsy has always had this privi...

  • Fast Five in Search - Week 7, 2014: Hey folks! Fast Five is back for 2014.

    Fast Five in Search – Week 7, 2014 |

    ask-kalena.com 10 Feb '14, 3am

    by Seth Godin. This post by Seth caught my eye on my regular fly-by his blog because of a similar discussion I was having with a client recently. Seth says that there are two distinct reasons why companies claim to love their customers and only one involves money. The kicker is that c...

  • Video Introduction to Raven Tools

    ask-kalena.com 11 Jan '14, 9am

    Explaining all these features of Raven Tools in detail is simply not possible in a single conversation. Thankfully, the team at Raven just released a new video which does the job for me, briefly outlining all the stand-out features and benefits. They offer a 30 day free trial and if y...

  • Well Done to our SEO Advanced Graduates

    ask-kalena.com 08 Dec '13, 10pm

    In my day job, I'm Director of Studies and tutor at the online training institution Search Engine College. In my spare time, I'm a search engine agony aunt and SEO to global clients. I've been marketing websites online since 1996 and blogging about search since 2002. To learn more, vi...

  • Congratulations to our Newest SEO 101 Graduates

    ask-kalena.com 01 Dec '13, 9pm

    , I would like to offer congratulations to our latest round of online certificate graduates for 2013. We’ve had so many lately, that we’re having to split our announcements over several blog posts!

  • The 12 Days of Christmas Online Scavenger Hunt

    The 12 Days of Christmas Online Scavenger Hunt

    ask-kalena.com 30 Nov '13, 12pm

    It’s beginning to look a lot like Christmas. And what better way to kick off the holiday season than by receiving a Christmas present from Search Engine College ? All last week, we were tossing about ideas for how to gift our blog readers and members at Search Engine College in a fun ...

  • Search Industry Job of the Week – Social Media Manager |

    ask-kalena.com 29 Nov '13, 1am

    Assist with creation, conception, and presentation of social media strategy and integrated marketing campaigns Utilize social listening tools to generate insights Create and maintain Content Calendars Review user generated comments and posts in a quick and timely manner Identify influ...

  • Everything You Wanted to Know About Google Hummingbird But Were Afraid to Ask:

    Everything You Wanted to Know About Google Hummingbird But Were Afraid to

    ask-kalena.com 18 Nov '13, 8am

    SEO is now less about keyword data and more about customer engagement. As a result of Hummingbird, SEO strategy has become more about creating quality, engaging, shareable, linkable content within a logical context (i.e. using semantic markup and natural language). The aim is to becom...

  • Students in 60 Countries Taught by Search Engine College

    ask-kalena.com 13 Oct '13, 9pm

    In my day job, I'm Director of Studies and tutor at the online training institution Search Engine College. In my spare time, I'm a search engine agony aunt and SEO to global clients. I've been marketing websites online since 1996 and blogging about search since 2002. To learn more, vi...

  • Google Authorship: SEO Secret Sauce or Boring Ketchup?

    ask-kalena.com 02 Sep '13, 10pm

    In his experiments, Chris tried searching for a specific phrase using google.com and google.co.nz from an NZ IP and then both from a US IP. He was scanning the SERPs for instances of his own blog post containing the phrase, specifically noting when his rel=author tag would kick in to ...

  • Fast Five in Search – Week 26, 2013 |

    ask-kalena.com 05 Jul '13, 2am

    Top Alternatives to Google Reader Plus Other Discontinued Google Products by Larry Kim Google Reader closed its doors this week and for those who haven’t found alternatives, this post is a must. Larry lists free and paid alternatives to Google Reader – plus discusses the demise of sev...

  • Google Analytics in Real Life (Videos)

    Google Analytics in Real Life (Videos)

    ask-kalena.com 16 Jun '13, 9pm

    My favorite 3) videos to show in the Google Analytics workshops are the Google Analytics in Real Life series, developed by Google as a humorous way to understand the frustrations experienced by visitors to your web site and how these would play out in real life. These always trigger l...

  • Balloon Powered Internet: Has Google Gone Loony?:

    Balloon Powered Internet: Has Google Gone Loony?

    ask-kalena.com 16 Jun '13, 1am

    What better place to launch a Beta test of Project Loon than in an area prone to natural disasters? Google has chosen New Zealand, specifically right here in Christchurch, as their launch site for specially-designed solar powered balloons to test Project Loon. As the location of thous...

  • Workshops: Social Media Marketing for Business

    Workshops: Social Media Marketing for Business

    ask-kalena.com 30 Apr '13, 2am

    This full-day workshop will show you step-by-step how to implement a social media marketing strategy for a business of any size. Included will be real-life case studies, practical examples and clever ideas for using Twitter, Facebook , Google+, YouTube and other social media channels ...

  • Q and A: Do I have to learn HTML before learning SEO?

    ask-kalena.com 04 Mar '13, 12am

    In my day job, I'm Director of Studies and tutor at the online training institution Search Engine College. In my spare time, I'm a search engine agony aunt and SEO to global clients. I've been marketing websites online since 1996 and blogging about search since 2002. To learn more, vi...

  • My thoughts on Webstock: Making Magic and Other Stuff That Matters (Day 2) #webstock

    Webstock: Making Magic and Other Stuff that Matters (Day Two)

    ask-kalena.com 25 Feb '13, 9am

    CMS is the enterprise software that UX forgot. In the next few years, organisations are going to realise that their CMS is broken. It’s not enough to shorten the content to make it fit. “Truncation is not a content strat…”. So many probs would be solved in mobile design if every websi...

  • How to Find Compelling Internet Statistics Without Falling Down the Rabbit Hole

    How to Find Compelling Internet Statistics Without Falling Down the Rabbit Hole

    ask-kalena.com 03 Feb '13, 7pm

    Internet World Stats – This site lists a range of Internet usage statistics sorted by country and population figures. The site is regularly updated and features a range of handy charts and graphs. There are also links to the latest Facebook usage statistics. ComScore – The press relea...

  • Q and A: How reliable is the data from Alexa?

    ask-kalena.com 02 Feb '13, 2pm

    I’m with your colleague on Alexa – I am not a fan. In my opinion, the information they provide is completely skewed and inaccurate because of the way they gather their data and install their toolbar. Sure they’ve been around since 1996 and sure, they’re owned by Amazon but that’s abou...

  • Q and A: Should I optimize my existing site or start over?

    ask-kalena.com 27 Jan '13, 10pm

    In other words, if there are more ticks in the *negative* column than the *positive* one, you should absolutely not fear scrapping your existing site and starting a new one. If you are worried about losing current search rankings for existing pages, you should consider 301 redirecting...

  • Q and A: Should I optimize my existing site or start over?

    ask-kalena.com 27 Jan '13, 9pm

    In other words, if there are more ticks in the *negative* column than the *positive* one, you should absolutely not fear scrapping your existing site and starting a new one. If you are worried about losing current search rankings for existing pages, you should consider 301 redirecting...