ask-kalena.com Archives - 30 July 2014, Wednesday

  • Fast Five in Search – Week 31, 2014 |

    ask-kalena.com 27 Jul '14, 8pm

    Searching For the Right Balance by Google Official Blog . The “right to be forgotten” ruling against Google in May from the European Court of Justice is causing increasingly large ripples across the search industry and even spilling into the media at large. In this very enlightening p...

  • Fast Five in Search – Week 30, 2014 |

    ask-kalena.com 21 Jul '14, 4am

    Bing Now Accepting Right to Be Forgotten Requests in Europe by Jennifer Cowan . The landmark ruling in May against Google by the European Union Court of Justice has now influenced Bing. The search company has released a request form for Europeans wishing to take advantage of the recen...

  • Fast Five in Search – Week 29, 2014 |

    ask-kalena.com 13 Jul '14, 10pm

    What to Blog About When You Have Nothing to Blog About – This article was inspired by the many, many webmasters who approach me about the difficulty they have finding topics to blog about. In this article, I bust the “blogger’s block” myth and show you just how easy it is to come up w...

  • Fast Five in Search – Week 28, 2014 |

    ask-kalena.com 07 Jul '14, 12am

    The EU’s Right to Be Forgotten is a Mess & How Google’s Making it Worse by Danny Sullivan . While we’re still on the subject of Google, the company’s recent legal loss in Europe has led to one hot fuss. In case you’re unfamiliar with the case, in May this year, the European Union Cour...

  • Fast Five in Search – Week 27, 2014 |

    ask-kalena.com 30 Jun '14, 8am

    Facebook and the Ethics of User Manipulation by Alex Wilhelm. So my reader has been lighting up for the past week with stories about *that* Facebook experiment, where staff at the social mammoth supposedly manipulated our newsfeeds to test our psychological reactions. With the true na...

  • Fast Five in Search – Week 26, 2014 |

    ask-kalena.com 23 Jun '14, 3am

    Google AdWords: A Brave New World by Google – Andrew Goodman wrote the first eBook on AdWords, over 10 years ago now. As Andrew states in his book, the world of AdWords changes frequently, even though many of the fundamental principles do not. Andrew’s original eBook eventually morphe...

  • Fast Five in Search – Week 25, 2014 |

    ask-kalena.com 16 Jun '14, 3am

    Do It Yourself Social Media Audit by JanetFous.com – Did you know that you should conduct a social media audit quarterly? Well apparently you should. According to Social Media expert Janet Fouts, it’s a good idea to conduct a social media audit every so often to step back and take a b...

  • Fast Five in Search – Week 23, 2014 |

    ask-kalena.com 01 Jun '14, 9pm

    The Essential Step-by-Step Guide to Internet Marketing by HubSpot – I just love Hubspot. They are very clever marketers and always seem to come up with a relevant eBook, right when I’m researching a particular marketing topic. This was one of the first eBooks I ever downloaded from Hu...

  • Fast Five in Search – Week 22, 2014 |

    ask-kalena.com 26 May '14, 4am

    Dear Hubspot, My Blog Isn’t Generating Leads. Please Help? by Hubspot – Ah yes, we’ve all been here. The nasty case of Blogger’s Block when your conversions just dwindle away and you can’t think of anything to reverse the trend. So what’s a Miserable Marketer to do? Ask Hubspot for ad...

  • Fast Five in Search – Week 21, 2014 |

    ask-kalena.com 19 May '14, 7am

    – This site advertises a large variety of search engine related career vacancies on behalf of the following types of search engine marketing firms, search engine optimization companies, new media and digital media agencies, major search engines, software companies and corporate employ...

  • Fast Five in Search – Week 20, 2014 |

    ask-kalena.com 12 May '14, 6am

    Facebook Audience Insights Tool Gives You More Info About Those You’re Trying to Reach – by Chris Crum. A good introduction to Facebook’s new Audience Insights tool, which lets marketers learn more about their target audiences, such as aggregate information about geography, demographi...

  • Fast Five in Search – Week 17, 2014 |

    ask-kalena.com 20 Apr '14, 9pm

    – This site claims to pull together “the world’s best thinkers on social media” . While that statement is always going to be relative, I can vouch for the consistent freshness of their content. Be sure to check out their

  • Fast Five in Search – Week 16, 2014 |

    ask-kalena.com 13 Apr '14, 9pm

    MarketingLand Social Media Channel – MarketingLand.com was developed as an offshoot of the successful SearchEngineLand run by Danny Sullivan and his team. Given the constant morphing of search engine marketing and social media marketing, it made sense to expand topics across separate ...

  • Fast Five in Search – Week 15, 2014 |

    ask-kalena.com 06 Apr '14, 9pm

    Google’s head of spam fighting – Matt Cutts – posts regular videos on the Google Webmasters YouTube channel. His posts can make waves in the SEO industry like no other because they often preview upcoming changes to the Google algorithm. So this week’s Fast Five is a collection of Matt...

  • Fast Five in Search – Week 14, 2014 |

    ask-kalena.com 30 Mar '14, 8pm

    – This site is similar to Technorati but more about the companies / products and less about the Silicon Valley egos. I’ll visit this site if I want to know more about a particular tech company, app or product. TechCrunch is best known for profiling startups, reviewing new Internet pro...

  • Top Digital Marketing News Sources - Part 1

    ask-kalena.com 23 Mar '14, 10pm

    – A collaboration between Hubspot and Moz.com. The site is a modest community of bloggers and marketers who share and discuss the latest news about SEO , social media , content marketing, conversion rate optimization and other marketing goodies. It reminds me of Sphinn (yeah, remember...

  • Fast Five in Search – Week 12, 2014 |

    ask-kalena.com 17 Mar '14, 2am

    This week I’ve been madly studying in preparation to take the Google Analytics Individual Qualification (GAIQ) Exam. I’d heard the degree of difficulty for the exam had been ratcheted up a notch or two since I last took it, PLUS additional questions have been added to cover the new fe...

  • Fast Five in Search – Week 11, 2014 |

    ask-kalena.com 10 Mar '14, 5am

    Twitter is Bringing Promoted Accounts to Search Results by Anthony Ha of TechCrunch. If you’re a Twitter user, you’re probably already familiar with promoted tweets and promoted accounts – Twitter accounts that businesses use to advertise to users. Last week, Twitter announced that as...

  • Q and A: Can a List of Client Sites Be Seen as Link Spamming?

    ask-kalena.com 08 Mar '14, 12am

    So my first question is about a page on the site for “Who Uses Our Service”. On the page there is at least 200 companies listed, and most had links to their sites included. Would Google consider this some type of link spamming to have that many links on a page? Or do they really only ...

  • Search Engine College to Provide US $100 in Bing Ads Credit to Students

    Search Engine College to Provide US $100 in Bing Ads Credit to Students

    ask-kalena.com 03 Mar '14, 11am

    To receive the credit voucher, you need to be a current Search Engine College student or subscriber (enrolled in at least 1 course) and be one of the first 200 people to request a voucher. If you’re not a current student, it’s simply a matter of signing up for a US $99 subscription to...

  • Fast Five in Search – Week 10, 2014 |

    ask-kalena.com 03 Mar '14, 5am

    8 Custom Reports from the Google Analytics Solutions Gallery by Rachelle Maisner in the Google Analytics blog. If you regularly get lost in your Google Analytics, but have a hard time extracting the right data to show the right people, you’ll LOVE this post. The Solutions Gallery is a...

  • Fast Five in Search – Week 9, 2014 |

    ask-kalena.com 24 Feb '14, 2am

    by Raven Tools. If you want a little turbo help for your link audit, Raven’s Backlink Explorer gathers all the backlinks for a domain or URL, including source URL, Citation Flow and even no-follow status. Raven’s Site Finder tool reverse engineers the ranking results using Bing data t...

  • Fast Five in Search – Week 8, 2014 |

    ask-kalena.com 17 Feb '14, 12am

    by Topsy. We all died a little inside when Twitter and Google announced the end of their search relationship in 2011, signalling the end of Google’s Real Time search and the ability to search the full historical Twitter archive. But did you realize that Topsy has always had this privi...

  • Fast Five in Search - Week 7, 2014: Hey folks! Fast Five is back for 2014.

    Fast Five in Search – Week 7, 2014 |

    ask-kalena.com 10 Feb '14, 3am

    by Seth Godin. This post by Seth caught my eye on my regular fly-by his blog because of a similar discussion I was having with a client recently. Seth says that there are two distinct reasons why companies claim to love their customers and only one involves money. The kicker is that c...

  • Video Introduction to Raven Tools

    ask-kalena.com 11 Jan '14, 9am

    Explaining all these features of Raven Tools in detail is simply not possible in a single conversation. Thankfully, the team at Raven just released a new video which does the job for me, briefly outlining all the stand-out features and benefits. They offer a 30 day free trial and if y...

  • Well Done to our SEO Advanced Graduates

    ask-kalena.com 08 Dec '13, 10pm

    In my day job, I'm Director of Studies and tutor at the online training institution Search Engine College. In my spare time, I'm a search engine agony aunt and SEO to global clients. I've been marketing websites online since 1996 and blogging about search since 2002. To learn more, vi...

  • Congratulations to our Newest SEO 101 Graduates

    ask-kalena.com 01 Dec '13, 9pm

    , I would like to offer congratulations to our latest round of online certificate graduates for 2013. We’ve had so many lately, that we’re having to split our announcements over several blog posts!

  • The 12 Days of Christmas Online Scavenger Hunt

    The 12 Days of Christmas Online Scavenger Hunt

    ask-kalena.com 30 Nov '13, 12pm

    It’s beginning to look a lot like Christmas. And what better way to kick off the holiday season than by receiving a Christmas present from Search Engine College ? All last week, we were tossing about ideas for how to gift our blog readers and members at Search Engine College in a fun ...

  • Search Industry Job of the Week – Social Media Manager |

    ask-kalena.com 29 Nov '13, 1am

    Assist with creation, conception, and presentation of social media strategy and integrated marketing campaigns Utilize social listening tools to generate insights Create and maintain Content Calendars Review user generated comments and posts in a quick and timely manner Identify influ...

  • Everything You Wanted to Know About Google Hummingbird But Were Afraid to Ask:

    Everything You Wanted to Know About Google Hummingbird But Were Afraid to

    ask-kalena.com 18 Nov '13, 8am

    SEO is now less about keyword data and more about customer engagement. As a result of Hummingbird, SEO strategy has become more about creating quality, engaging, shareable, linkable content within a logical context (i.e. using semantic markup and natural language). The aim is to becom...