ask-kalena.com Archives - 28 November 2014, Friday

  • Fast Five in Search – Week 44, 2014 |

    ask-kalena.com 03 Nov '14, 1am

    So this week I was hoping to post five super fresh YouTube videos about SEO, particularly focusing on Google’s recent algorithm tweaks. But when I went searching – boy was I disappointed! Seems that all my favorite search marketing channels have been too busy to post any fresh content...

  • Fast Five in Search – Week 41, 2014 |

    ask-kalena.com 06 Oct '14, 3am

    this week. By video optimization, I mean SEO for videos uploaded to her company YouTube account. Naturally, she wanted her company videos to appear at the top of the search results when anyone conducted a search on YouTube for her business brand.

  • Q and A: Is re-writing content from another blog a legitimate SEO tactic?

    ask-kalena.com 28 Sep '14, 5am

    Problem is, this “Google optimized content” they are providing seems to consist of copying popular blog posts from other sites in the same industry (women’s health and beauty) and re-writing them in a slightly different way before publishing. I don’t know a lot about SEO, but I am sce...

  • Fast Five in Search – Week 39, 2014 |

    ask-kalena.com 21 Sep '14, 10pm

    Google+ Is No Longer a Requirement for Creating a Google Account by Marketing Land . Google’s unpopular decision in 2012 to make a Google Plus account a mandatory part of the Google account creation process appears to have come back to bite them. In response to demand, Google has drop...

  • Fast Five in Search – Week 37, 2014 |

    ask-kalena.com 08 Sep '14, 4am

    Fast Five in Search – Week 37, 2014 Posted on September 8, 2014 by Kalena Jordan Hungry? Here - have a feed The goss this week in social has been all about Facebook (or as Uncle Larry likes to call it – The Facebooks). So this week’s Fast Five is a wrap-up of all the latest Facebooky ...

  • Fast Five in Search – Week 35, 2014 |

    ask-kalena.com 25 Aug '14, 1am

    Search Marketers Tear Into Google Over AdWords Exact Match Change by Matt McGee . Google have isolated the search marketing community this month, with their announcement that Exact Match keywords will be phased out of AdWords, forcing all advertisers to use close variants. I’ve blogge...

  • Q and A: Can you recommend some global keyword research tools?

    ask-kalena.com 24 Aug '14, 6am

    Raven Tools – Raven is always my first stop on the keyword research journey, simply because their Research Central interface combines data from Majestic SEO, Moz, Calais and Google AdWords in one easy to use tool. During the research process, you have the option of drilling down to co...

  • Fast Five in Search – Week 34, 2014 |

    ask-kalena.com 17 Aug '14, 9pm

    episode of Big Bang Theory when the gang pitch in to help Penny with her hair clip crafting business *Penny Blossoms* and end up briefly turning it into a successful online business? Well, that’s what Pigtails and Ponys have done, but their success is ongoing. Founded in 2011, Pigtail...

  • Well Done Paid Search Advertising 201 Graduates

    ask-kalena.com 17 Aug '14, 3am

    In my day job, I'm Director of Studies and tutor at the online training institution Search Engine College. In my spare time, I'm a search engine agony aunt and SEO to global clients. I've been marketing websites online since 1996 and blogging about search since 2002. To learn more, vi...

  • Fast Five in Search – Week 33, 2014 |

    ask-kalena.com 10 Aug '14, 9pm

    Today’s Fast Five is all about online education. Internet based training institutions and Massive Open Online Courses (MOOCs) have become exceedingly popular in the past 10 years. Anyone with an Internet connection can now learn anything online, 24 hours a day. Today, we share five (s...

  • Fast Five in Search – Week 32, 2014 |

    ask-kalena.com 03 Aug '14, 9pm

    At Five Years Old, Bing Has Come Far, Yet Has More to Grow by Search Engine Land . With Bing turning five this week, Search Engine Land looks at some of their reasons to celebrate, including market share increase and growth of the search platform across Microsoft’s range of products.

  • Fast Five in Search – Week 31, 2014 |

    ask-kalena.com 27 Jul '14, 8pm

    Searching For the Right Balance by Google Official Blog . The “right to be forgotten” ruling against Google in May from the European Court of Justice is causing increasingly large ripples across the search industry and even spilling into the media at large. In this very enlightening p...

  • Fast Five in Search – Week 30, 2014 |

    ask-kalena.com 21 Jul '14, 4am

    Bing Now Accepting Right to Be Forgotten Requests in Europe by Jennifer Cowan . The landmark ruling in May against Google by the European Union Court of Justice has now influenced Bing. The search company has released a request form for Europeans wishing to take advantage of the recen...

  • Fast Five in Search – Week 29, 2014 |

    ask-kalena.com 13 Jul '14, 10pm

    What to Blog About When You Have Nothing to Blog About – This article was inspired by the many, many webmasters who approach me about the difficulty they have finding topics to blog about. In this article, I bust the “blogger’s block” myth and show you just how easy it is to come up w...

  • Fast Five in Search – Week 28, 2014 |

    ask-kalena.com 07 Jul '14, 12am

    The EU’s Right to Be Forgotten is a Mess & How Google’s Making it Worse by Danny Sullivan . While we’re still on the subject of Google, the company’s recent legal loss in Europe has led to one hot fuss. In case you’re unfamiliar with the case, in May this year, the European Union Cour...

  • Fast Five in Search – Week 27, 2014 |

    ask-kalena.com 30 Jun '14, 8am

    Facebook and the Ethics of User Manipulation by Alex Wilhelm. So my reader has been lighting up for the past week with stories about *that* Facebook experiment, where staff at the social mammoth supposedly manipulated our newsfeeds to test our psychological reactions. With the true na...

  • Fast Five in Search – Week 26, 2014 |

    ask-kalena.com 23 Jun '14, 3am

    Google AdWords: A Brave New World by Google – Andrew Goodman wrote the first eBook on AdWords, over 10 years ago now. As Andrew states in his book, the world of AdWords changes frequently, even though many of the fundamental principles do not. Andrew’s original eBook eventually morphe...

  • Fast Five in Search – Week 25, 2014 |

    ask-kalena.com 16 Jun '14, 3am

    Do It Yourself Social Media Audit by JanetFous.com – Did you know that you should conduct a social media audit quarterly? Well apparently you should. According to Social Media expert Janet Fouts, it’s a good idea to conduct a social media audit every so often to step back and take a b...

  • Fast Five in Search – Week 23, 2014 |

    ask-kalena.com 01 Jun '14, 9pm

    The Essential Step-by-Step Guide to Internet Marketing by HubSpot – I just love Hubspot. They are very clever marketers and always seem to come up with a relevant eBook, right when I’m researching a particular marketing topic. This was one of the first eBooks I ever downloaded from Hu...

  • Fast Five in Search – Week 22, 2014 |

    ask-kalena.com 26 May '14, 4am

    Dear Hubspot, My Blog Isn’t Generating Leads. Please Help? by Hubspot – Ah yes, we’ve all been here. The nasty case of Blogger’s Block when your conversions just dwindle away and you can’t think of anything to reverse the trend. So what’s a Miserable Marketer to do? Ask Hubspot for ad...

  • Fast Five in Search – Week 21, 2014 |

    ask-kalena.com 19 May '14, 7am

    – This site advertises a large variety of search engine related career vacancies on behalf of the following types of search engine marketing firms, search engine optimization companies, new media and digital media agencies, major search engines, software companies and corporate employ...

  • Fast Five in Search – Week 20, 2014 |

    ask-kalena.com 12 May '14, 6am

    Facebook Audience Insights Tool Gives You More Info About Those You’re Trying to Reach – by Chris Crum. A good introduction to Facebook’s new Audience Insights tool, which lets marketers learn more about their target audiences, such as aggregate information about geography, demographi...

  • Fast Five in Search – Week 17, 2014 |

    ask-kalena.com 20 Apr '14, 9pm

    – This site claims to pull together “the world’s best thinkers on social media” . While that statement is always going to be relative, I can vouch for the consistent freshness of their content. Be sure to check out their

  • Fast Five in Search – Week 16, 2014 |

    ask-kalena.com 13 Apr '14, 9pm

    MarketingLand Social Media Channel – MarketingLand.com was developed as an offshoot of the successful SearchEngineLand run by Danny Sullivan and his team. Given the constant morphing of search engine marketing and social media marketing, it made sense to expand topics across separate ...

  • Fast Five in Search – Week 15, 2014 |

    ask-kalena.com 06 Apr '14, 9pm

    Google’s head of spam fighting – Matt Cutts – posts regular videos on the Google Webmasters YouTube channel. His posts can make waves in the SEO industry like no other because they often preview upcoming changes to the Google algorithm. So this week’s Fast Five is a collection of Matt...

  • Fast Five in Search – Week 14, 2014 |

    ask-kalena.com 30 Mar '14, 8pm

    – This site is similar to Technorati but more about the companies / products and less about the Silicon Valley egos. I’ll visit this site if I want to know more about a particular tech company, app or product. TechCrunch is best known for profiling startups, reviewing new Internet pro...

  • Top Digital Marketing News Sources - Part 1

    ask-kalena.com 23 Mar '14, 10pm

    – A collaboration between Hubspot and Moz.com. The site is a modest community of bloggers and marketers who share and discuss the latest news about SEO , social media , content marketing, conversion rate optimization and other marketing goodies. It reminds me of Sphinn (yeah, remember...

  • Fast Five in Search – Week 12, 2014 |

    ask-kalena.com 17 Mar '14, 2am

    This week I’ve been madly studying in preparation to take the Google Analytics Individual Qualification (GAIQ) Exam. I’d heard the degree of difficulty for the exam had been ratcheted up a notch or two since I last took it, PLUS additional questions have been added to cover the new fe...

  • Fast Five in Search – Week 11, 2014 |

    ask-kalena.com 10 Mar '14, 5am

    Twitter is Bringing Promoted Accounts to Search Results by Anthony Ha of TechCrunch. If you’re a Twitter user, you’re probably already familiar with promoted tweets and promoted accounts – Twitter accounts that businesses use to advertise to users. Last week, Twitter announced that as...

  • Q and A: Can a List of Client Sites Be Seen as Link Spamming?

    ask-kalena.com 08 Mar '14, 12am

    So my first question is about a page on the site for “Who Uses Our Service”. On the page there is at least 200 companies listed, and most had links to their sites included. Would Google consider this some type of link spamming to have that many links on a page? Or do they really only ...