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  • A complete guide to this weekend's sneaker releases:

    Sneaker Release Guide 5-26-16

    complex.com 26 May '16, 12pm

    The "Flu Game" Air Jordan XII is finally getting a proper retro for the first time since 2003 this weekend, and Jordan Brand's also got a black colorway of the "Trophy Room" Jordan XX3s dropping exclusively at Marcus Jordan's sneaker store. It's a huge weekend for collaborations too, ...

  • Nike really gave LeBron James a billion dollar sneaker deal:

    Nike Really Gave LeBron James a Billion Dollar Lifetime Sneaker Deal

    complex.com 17 May '16, 2pm

    Last December, Nike signed LeBron James to a lifetime sneaker deal , and almost immediately, people began speculating about how much the deal was worth. Now, thanks to James' business partner Maverick Carter, we're getting a better idea of exactly how much Nike put on the table. In a ...

  • adidas Plans to Sponsor 250 NFL Players by 2020

    adidas Plans to Sponsor 250 NFL Players by 2020

    complex.com 20 May '16, 7pm

    adidas is making more money than ever before, and it's even managed to turn things around in North America , an area that has long been its Achilles heel. Now, we're learning more about the brand's future plans for growth in America. adidas North America head Mark King says that the b...

  • Here's a better look at the upcoming Air Jordan XII "Gym Red":

    Air Jordan XII "Gym Red" Detailed Look

    complex.com 01 May '16, 7pm

    at the Air Jordan XII "Gym Red" back in April, higher quality images are now available. Instagram user @2muchsol3 shared two photos, showing a much brighter red color than previously seen. The sneakers features a vibrant gym red upper with a white sole and heel panel. White accents ca...

  • Allen Iverson talks about the first time he saw a kid wearing his sneakers:

    Allen Iverson Talks About His Sneaker Legacy

    complex.com 12 Feb '16, 1am

    Allen Iverson's "O.G." Reebok Question Mids return this weekend and to mark the occasion, Sneaker News caught up with the 11-time All-Star and picked his brain on his sneaker legacy, how it felt to get his own signature shoe, and what went through his mind the first time he saw a kid ...

  • Read about how an 11-year-old-boy and his old adidas sneakers helped save Lego:

    Old Pair of adidas Helps Save Lego

    complex.com 13 Mar '16, 6pm

    Inspiration can be found everywhere and for Lego executives, they found it in an 11-year-old German boy and his old adidas. The story was written by Martin Lindstrom for Fortune and it details how in 2003, a troubled Lego company faced grim prospects as the its profits were down 30% f...

  • Puma officially confirmed its Kylie Jenner deal:

    Puma Confirms Kylie Jenner Endorsement Deal

    complex.com 17 Feb '16, 10pm

    The Kylie Jenner-Puma deal is official. Sneaker Bar Detroit reports that Puma's Global Director of Brand and Marketing Adam Petrick issued the following statement: "I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner. Kylie will be featured in ...

  • Damn Daniel Gets a Lifetime Supply of Vans

    complex.com 24 Feb '16, 8am

    The words "Damn Daniel" have been uttered by nearly everyone in America this week, and it's because of two teens, Josh Holz and Daniel Lara, who made a viral video. Holz and Lara, both high school students from Riverside, Calif., recently made their way to The Ellen DeGeneres Show , a...