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  • How Much Money Sneakerheads Can Make on Social Media

    How Much Money Sneakerheads Can Make on Social Media

    complex.com 21 Feb '17, 5pm

    An easy way for millennials to make money on social media is to take pretty pictures of themselves and hope that a lot of people follow them. For sneakerheads, this is an expanding space, and brands are running to people with juice online to post their products and convince others to ...

  • Sneaker Shopping With Juelz Santana | Complex UK

    complex.com 22 Feb '17, 3pm

    When it comes to sneaker culture in New York City, nothing's more important than the Nike Air Force 1 , or "Uptowns" as they're called, and few people are as synonymous with that shoe as Juelz Santana. He just so happens to be the next guest on Complex's Sneaker Shopping with Joe La P...

  • Exclusive: LeBron James and Ronnie Fieg Explain the Nike Air Zoom Generation's Legacy

    LeBron James and Ronnie Fieg Talk About the Nike Air Zoom Generation | Complex UK

    complex.com 14 Feb '17, 3pm

    The sneaker has stood the test of time. People have asked for LeBron retro sneakers for years, hoping that he would follow in the footsteps of Michael Jordan and other Nike Basketball athletes. Nike’s given him that chance more than 13 years after they first came out, even if many oth...

  • How Michael Jordan Made Everyone Pay Attention to All-Star Sneakers

    How Michael Jordan Made Everyone Pay Attention to All-Star Sneakers

    complex.com 17 Feb '17, 10pm

    George Gervin, appearing in his 12th and final All-Star game, was quoted as saying, “Michael is a rookie and he has a lot to learn, just like we all did.” Jordan learned his lesson, all right. But it may not have been the one Gervin—who would find himself Jordan’s teammate in Chicago ...

  • Sneaker Shopping With 21 Savage | Complex UK

    complex.com 13 Feb '17, 3pm

    One of the easiest ways to stunt on anyone, your ex-chick included, is with a new pair of shoes, which makes 21 Savage the perfect guest for the latest episode of Complex's Sneaker Shopping with Joe La Puma. The two of them met up at Stadium Goods in New York City to talk about sneake...

  • Nike's Bringing Back the VLONE x Air Force 1 for New York Fashion Week | Complex UK

    complex.com 07 Feb '17, 3pm

    Sneakers have become the main event in men's style, and Nike is working with three different fashion brands/designers to celebrate New York Fashion Week. The collaborations include ASAP Bari's VLONE, Comme des Garcons, and Riccardo Tisci, and the two sneakers involved in the projects ...

  • Exclusive: Nike SB's Bringing Back Its Original Dunks This Year

    Nike SB 15th Anniversary Interview

    complex.com 16 Feb '17, 5pm

    What was the inspiration behind your original Nike SB sneakers in 2002? Richard Mulder: My original colorway was based on the Nike Tennis Classic. I was inspired by a time on tour in 1994, before even having a shoe sponsor, when I was at a Nike outlet center in Chicago, and I picked u...

  • The History of the White on White Air Force 1, Nike's Perfect Sneaker | Complex UK

    complex.com 26 Jan '17, 2am

    The subsequent gentrification of urban sneaker culture gives the impression that the AF1 is a people's shoe that transcends race, gender, and class. But without its initial inner city fan base keeping it alive, the Force would most likely be little more than a shoe praised by true con...