econsultancy.com Archives - 14 February 2016, Sunday

  • How active are Singaporean brands on social media? [STATS]: By all measures Singapore is one of the most digit...

    How active are Singaporean brands on social media? [STATS]

    econsultancy.com 11 Feb '16, 1am

    By all measures Singapore is one of the most digital countries on Earth. Over 80% of its population is online and nearly every household has wired broadband, most of whom enjoy over 100 Mbps download speed. And there are 1.5 mobile subscriptions for every person in Singapore (many peo...

  • How Singapore's Tiger Beer is going global over Chinese New Year

    How Singapore's Tiger Beer is going global over Chinese New Year

    econsultancy.com 27 Jan '16, 1am

    Chinese New Year (abbreviated to CNY) is a very important holiday throughout East Asia. Ethnic Chinese have a significant footprint in many countries in the region, so this time of year is filled with traditional music, decorations, and, of course, CNY-themed ad campaigns. But despite...

  • Digital Cream, Singapore: Online Advertising and Ecommerce in 2015

    Digital Cream, Singapore: Online Advertising and Ecommerce in 2015

    econsultancy.com 18 Dec '15, 1am

    Recently, nearly 100 senior brand marketers met in Singapore for a full-day of roundtable discussions of the issues that we are all facing in digital. As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any individual. But at the...

  • Content marketing & customer experience trends in Singapore: Digital Cream 2015

    Content marketing & customer experience trends in Singapore: Digital Cream 2015

    econsultancy.com 17 Dec '15, 1am

    Digital Cream Singapore was held in late November and dozens of brand marketers came to discuss the issues of the day at hosted roundtables. Here is an overview of the topics covered at the Content Marketing and Customer Experience Management tables, along with notes of what was discu...

  • The state of cross-channel marketing in Asia-Pacific: Digital Cream Singapore was held in late November this y...

    The state of cross-channel marketing in Asia-Pacific

    econsultancy.com 15 Dec '15, 1am

    Digital Cream Singapore was held in late November this year and dozens of brand marketers met to discuss the issues of the day. One of the roundtables focused on cross-channel marketing, and our thanks go to Oracle Marketing Cloud for providing sponsorship. As with every Digital Cream...

  • Digital Cream Singapore: The state of digital transformation

    Digital Cream Singapore: The state of digital transformation

    econsultancy.com 04 Dec '15, 1am

    Nearly 100 senior brand marketers met in Singapore for a full-day discussion of the issues that we are all facing as we drive digital change. Digital transformation was one of the hottest topics and here's what was discussed at the table, sponsored by Mirum. As with every Digital Crea...

  • Digital Cream Singapore

    econsultancy.com 27 Nov '15, 2am

    Digital Cream Singapore is free to attend for senior client-side brand marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations, and have responsibility for managing or buying service...

  • The state of marketing attribution in Singapore

    The state of marketing attribution in Singapore

    econsultancy.com 25 Nov '15, 1am

    On Thursday, November 19 dozens of brand marketers came together in Singapore for a full-day discussion of the issues that we are all facing as we drive digital change. As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any one ...

  • Social media lessons from the Singapore general election

    Social media lessons from the Singapore general election

    econsultancy.com 08 Sep '15, 12am

    The Singapore General Election is set for Friday 11 September and as Singapore is one of the most advanced digital nations there is plenty of election-focused social content, providing interesting examples for brand marketers anywhere. For those unfamiliar with Singapore's politics, t...

  • Social Media and Online PR - Singapore Training

    econsultancy.com 01 Sep '15, 7am

    Richard Wong from Singapore is a Social Media practitioner and strategist. He is also a trainer with an Advanced Certificate in Training and Assessment and gives training in this area. He is passionate in helping organization to embark on Social Media with a firm foundation and on the...

  • Five digital marketing campaigns from Singapore's Golden Jubilee #SG50

    Five digital marketing campaigns from Singapore's Golden Jubilee #SG50

    econsultancy.com 11 Aug '15, 12am

    Singaporeans have just enjoyed a very long weekend off work to celebrate the country’s 50th anniversary. The Golden Jubilee involved four days of fireworks, parades, concerts and other celebrations. Obviously the excitement around SG50 also provided an excellent marketing hook for opp...

  • 10 behavioural marketing trends & talking points from Singapore

    10 behavioural marketing trends & talking points from Singapore

    econsultancy.com 08 Jun '15, 2pm

    For the second in our series of Asia-Pacific roundtable events we invited senior marketers in Singapore to discuss the trends and challenges around behavioural marketing. The conversations focused on email, marketing automation and behavioural marketing. You can read a roundup of the ...

  • How Lamborghini uses social engagement & loyalty KPIs to measure 'desire'

    econsultancy.com 23 May '15, 8pm

    Lamborghini probably wouldn’t have to try too hard to gain a massive following on social. However, the company pours a huge amount of effort into cultivating social communities as part of its strategy to become the most desirable car brand in the world. At Socialbakers’ Engage 2015 ev...

  • Louis Vuitton: analysis of the luxury online customer journey

    econsultancy.com 08 Apr '15, 5pm

    Interesting article. I would bet most luxury brands (especially with high price points) are focused on communicating the "brand image" rather than as you say "pushing handbags." One of the key questions would be are their demographics going to really purchase an item that is considera...

  • Three takeaways on data-driven marketing from our Singapore roundtables

    econsultancy.com 30 Mar '15, 8am

    I had the pleasure of hosting two roundtables on data-driven marketing at the Econsultancy and IBM BusinessConnect 2015 event in Singapore. Digital marketers got together and discussed their challenges around undertaking a true data-driven approach to marketing within their organisati...

  • Five key points from our personalisation roundtables in Singapore

    Five key points from our personalisation roundtables in Singapore

    econsultancy.com 16 Mar '15, 2am

    Personalisation is widely accepted as an effective method of making marketing messages more relevant, which then helps to improve the impact and ROI. But how can we move beyond basic tactics such as personalised email greetings and ‘users who bought this also bought’ product recommend...

  • Everything you need to know about Digital Cream Singapore 2014

    econsultancy.com 22 Dec '14, 10am

    Public Training Courses Regular training courses run globally for individuals across all digital topics including Search, Ecommerce, Email, Analytics and more. Custom Training Your team is not like any other. You're addressing specific challenges and opportunities with a particular sk...

  • SEO vs. PPC: three big ideas from Digital Cream Singapore

    SEO vs. PPC: Three big ideas from Digital Cream Singapore

    econsultancy.com 27 Nov '14, 9am

    Econsultancy held its regular Digital Cream Singapore earlier this month and it was packed with digital marketing specialists from South-East Asia. Around 100 delegates, mostly from brands and other buy-side firms, got together to discuss the future of digital marketing. I was fortuna...

  • Digital Cream Singapore

    econsultancy.com 05 Aug '14, 10am

    Digital Cream Singapore is free to attend for senior client-side brand marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations, and have responsibility for managing or buying service...

  • Singapore engages commuter passengers to be kinder to each other

    Singapore engages commuter passengers to be kinder to each other

    econsultancy.com 04 Aug '14, 2am

    Corny or admirable? You can either think that the new Singapore Land Transport Authority (SLTA) campaign is the corniest thing you have ever seen or admire the ambition in this cynical world to communicate thoughtfulness amongst commuters. Singapore is not short of campaigns that prom...

  • The global ramifications of Singapore’s new Data Protection Act |

    econsultancy.com 07 Jul '14, 2am

    Singapore's Personal Data Protection Act went into effect on July 2. It's a local law, but it matters to digital marketers globally. Information wants to be free, but most people prefer a few safeguards on personal data. Sure we may be happy for our LinkedIn profile to be seen by a pr...

  • What is the current state of bitcoin adoption?

    What is the current state of bitcoin adoption?

    econsultancy.com 03 Jul '14, 8am

    Bitcoin, it’s the future of online payment don’t you know. After the initial rush of media intrigue and early adopter excitement, what happened next for the digital currency from the future? Many of our own blog-posts deal with various issues related to bitcoin – trust and regulation ...

  • Bitcoin, mobile payments and the future of money

    Bitcoin, mobile payments and the future of money

    econsultancy.com 05 Feb '14, 12pm

    Money is changing, with a range of innovative new technologies looking to disrupt the established financial structures. Chief among these are the crypto-currencies such as Bitcoin. But what are they, where did they come from, and are they really a threat to the traditional monetary sy...

  • Will Bitcoin have a positive impact on ecommerce?

    econsultancy.com 21 Oct '13, 9am

    I was raised in the UK, so it’s perhaps not surprising that I used to feel that any currency without a picture of the Queen on it was not real money. Now having lived in the Eurozone and America, I have liberalised, but I seriously question whether our customers need a currency like B...

  • Will Bitcoin have a positive impact on ecommerce?

    econsultancy.com 21 Oct '13, 9am

    I was raised in the UK, so it’s perhaps not surprising that I used to feel that any currency without a picture of the Queen on it was not real money. Now having lived in the Eurozone and America, I have liberalised, but I seriously question whether our customers need a currency like B...

  • Will Bitcoin have a positive impact on ecommerce?

    econsultancy.com 21 Oct '13, 9am

    I was raised in the UK, so it’s perhaps not surprising that I used to feel that any currency without a picture of the Queen on it was not real money. Now having lived in the Eurozone and America, I have liberalised, but I seriously question whether our customers need a currency like B...

  • Key findings from the Econsultancy/Accenture roundtable in Singapore

    econsultancy.com 10 Apr '13, 4am

    Econsultancy recently held a joint roundtable with Accenture in Singapore on April 4 covering Content, Marketing ROI/Attribution and social media. The power of roundtable discussions lies both in the diversity of companies grouped around a single table, from B2B to B2C or from local m...

  • Key findings from the Econsultancy/Accenture roundtable in Singapore

    econsultancy.com 10 Apr '13, 4am

    Econsultancy recently held a joint roundtable with Accenture in Singapore on April 4 covering Content, Marketing ROI/Attribution and social media. The power of roundtable discussions lies both in the diversity of companies grouped around a single table, from B2B to B2C or from local m...

  • Key findings from the Econsultancy/Accenture roundtable in Singapore

    econsultancy.com 10 Apr '13, 4am

    Econsultancy recently held a joint roundtable with Accenture in Singapore on April 4 covering Content, Marketing ROI/Attribution and social media. The power of roundtable discussions lies both in the diversity of companies grouped around a single table, from B2B to B2C or from local m...

  • Accenture / Econsultancy Digital Marketing

    Accenture / Econsultancy Digital Marketing Roundtable

    econsultancy.com 07 Mar '13, 2am

    is the Managing Director of Accenture Interactive for ASEAN. He has over 15 years’ experience in running profitable eCommerce businesses, leading digital marketing teams, creating and implementing digital strategies and selecting and using analytics, digital platforms, content managem...