econsultancy.com Archives - 15 September 2014, Monday

  • Digital Cream Singapore

    econsultancy.com 05 Aug '14, 10am

    Digital Cream Singapore is free to attend for senior client-side brand marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations, and have responsibility for managing or buying service...

  • Singapore engages commuter passengers to be kinder to each other

    Singapore engages commuter passengers to be kinder to each other

    econsultancy.com 04 Aug '14, 2am

    Corny or admirable? You can either think that the new Singapore Land Transport Authority (SLTA) campaign is the corniest thing you have ever seen or admire the ambition in this cynical world to communicate thoughtfulness amongst commuters. Singapore is not short of campaigns that prom...

  • The global ramifications of Singapore’s new Data Protection Act |

    econsultancy.com 07 Jul '14, 2am

    Singapore's Personal Data Protection Act went into effect on July 2. It's a local law, but it matters to digital marketers globally. Information wants to be free, but most people prefer a few safeguards on personal data. Sure we may be happy for our LinkedIn profile to be seen by a pr...

  • What is the current state of bitcoin adoption?

    What is the current state of bitcoin adoption?

    econsultancy.com 03 Jul '14, 8am

    Bitcoin, it’s the future of online payment don’t you know. After the initial rush of media intrigue and early adopter excitement, what happened next for the digital currency from the future? Many of our own blog-posts deal with various issues related to bitcoin – trust and regulation ...

  • Bitcoin, mobile payments and the future of money

    Bitcoin, mobile payments and the future of money

    econsultancy.com 05 Feb '14, 12pm

    Money is changing, with a range of innovative new technologies looking to disrupt the established financial structures. Chief among these are the crypto-currencies such as Bitcoin. But what are they, where did they come from, and are they really a threat to the traditional monetary sy...

  • Will Bitcoin have a positive impact on ecommerce?

    econsultancy.com 21 Oct '13, 9am

    I was raised in the UK, so it’s perhaps not surprising that I used to feel that any currency without a picture of the Queen on it was not real money. Now having lived in the Eurozone and America, I have liberalised, but I seriously question whether our customers need a currency like B...

  • Will Bitcoin have a positive impact on ecommerce?

    econsultancy.com 21 Oct '13, 9am

    I was raised in the UK, so it’s perhaps not surprising that I used to feel that any currency without a picture of the Queen on it was not real money. Now having lived in the Eurozone and America, I have liberalised, but I seriously question whether our customers need a currency like B...

  • Will Bitcoin have a positive impact on ecommerce?

    econsultancy.com 21 Oct '13, 9am

    I was raised in the UK, so it’s perhaps not surprising that I used to feel that any currency without a picture of the Queen on it was not real money. Now having lived in the Eurozone and America, I have liberalised, but I seriously question whether our customers need a currency like B...

  • Key findings from the Econsultancy/Accenture roundtable in Singapore

    econsultancy.com 10 Apr '13, 4am

    Econsultancy recently held a joint roundtable with Accenture in Singapore on April 4 covering Content, Marketing ROI/Attribution and social media. The power of roundtable discussions lies both in the diversity of companies grouped around a single table, from B2B to B2C or from local m...

  • Key findings from the Econsultancy/Accenture roundtable in Singapore

    econsultancy.com 10 Apr '13, 4am

    Econsultancy recently held a joint roundtable with Accenture in Singapore on April 4 covering Content, Marketing ROI/Attribution and social media. The power of roundtable discussions lies both in the diversity of companies grouped around a single table, from B2B to B2C or from local m...

  • Key findings from the Econsultancy/Accenture roundtable in Singapore

    econsultancy.com 10 Apr '13, 4am

    Econsultancy recently held a joint roundtable with Accenture in Singapore on April 4 covering Content, Marketing ROI/Attribution and social media. The power of roundtable discussions lies both in the diversity of companies grouped around a single table, from B2B to B2C or from local m...

  • Accenture / Econsultancy Digital Marketing

    Accenture / Econsultancy Digital Marketing Roundtable

    econsultancy.com 07 Mar '13, 2am

    is the Managing Director of Accenture Interactive for ASEAN. He has over 15 years’ experience in running profitable eCommerce businesses, leading digital marketing teams, creating and implementing digital strategies and selecting and using analytics, digital platforms, content managem...

  • Social Media and Online PR - Singapore

    Social Media and Online PR - Singapore Training

    econsultancy.com 07 Jan '13, 2am

    Richard Wong is a Digital and Social Media Practitioner, Consultant and a Certified Trainer (Advance Certificate in Training & Assessment, ACTA). He is the Founder of GisMo ConneXion Services. He has accumulated more than 20 years of sales and marketing experience in area of IT and Bu...

  • Chris Lee: It's not just about social, it's about content. - Keynote at Digital Cream Singapore '12

    econsultancy.com 05 Dec '12, 5am

    This report is part of the Digital Cream Singapore 2012 Presentations bundle. Downloads It's not just about social, it's about content. - Keynote at Digital Cream SG '12 by Chris Lee (3.14 MB PDF) PowerPoint presentation (31 slides) by Chris Lee, Founder and CEO of Planet Content Ltd,...

  • Digital Cream Singapore 2013

    econsultancy.com 30 Oct '12, 1am

    The key to the event for senior buyers is to learn about gaining more budget and CFO commitment in digital marketing, better selection and short-listing of partners as well as suppliers and maximizing ROI longer term. There are 11 roundtable topics and each delegate chooses three tabl...

  • Brand advertisers beware: content sites are not always king

    econsultancy.com 07 Jul '11, 9am

    Posted 07 July 2011 10:11am by Jake Bailey with 1 comment Tweet For most brands that buy media across the web, it’s clear that display advertising is one of the fastest-growing areas of the online ad ecosystem. But what matters most to advertisers when choosing which websites for thei...

  • The five biggest benefits of a company blog | Econsultancy

    econsultancy.com 06 Jul '11, 1pm

    Posted 06 July 2011 14:01pm by Patricio Robles with 1 comment Tweet The popularity of social media has encouraged many companies to create accounts and profiles on popular services like Facebook and Twitter. However, one of the earliest components of a social media strategy, the compa...

  • Why do consumers abandon online purchases?

    Why do consumers abandon online purchases? | Econsultancy

    econsultancy.com 06 Jul '11, 11am

    Econsultancy has several best practice reports on e-commerce : The Product Pages Best Practice Guide examines the features online retailers should be using on their website pages to effectively showcase their services and products. The report contains valuable considerations that begi...

  • MVT: three things to consider before choosing a solution

    MVT: three things to consider before choosing a solution | Econsultancy

    econsultancy.com 05 Jul '11, 10am

    Posted 05 July 2011 11:02am by Depesh Mandalia with 0 comments Tweet For many, Multivariate Testing is an as yet untried website optimisation tool, but it isn't as complicated as it looks! Here are three considerations for choosing an MVT tool. Multivariate Testing (MVT) is a great wa...

  • Q&A: Radisson Edwardian on QR codes and social media | Econsultancy

    econsultancy.com 05 Jul '11, 9am

    Posted 05 July 2011 10:07am by Graham Charlton with 0 comments Tweet Radisson Edwardian, which operates several hotels around the UK, has been running some innovative social media campaigns recently. These include adding QR codes to its menus, which send users to videos of dishes bein...

  • Q&A: Radisson Edwardian on QR codes and social media | Econsultancy

    econsultancy.com 05 Jul '11, 9am

    Posted 05 July 2011 10:07am by Graham Charlton with 0 comments Tweet Radisson Edwardian, which operates several hotels around the UK, has been running some innovative social media campaigns recently. These include adding QR codes to its menus, which send users to videos of dishes bein...