Econsultancy recently held a joint roundtable with Accenture in Singapore on April 4 covering Content, Marketing ROI/Attribution and social media. The power of roundtable discussions lies both in the diversity of companies grouped around a single table, from B2B to B2C or from local m...
Econsultancy recently held a joint roundtable with Accenture in Singapore on April 4 covering Content, Marketing ROI/Attribution and social media. The power of roundtable discussions lies both in the diversity of companies grouped around a single table, from B2B to B2C or from local m...
Econsultancy recently held a joint roundtable with Accenture in Singapore on April 4 covering Content, Marketing ROI/Attribution and social media. The power of roundtable discussions lies both in the diversity of companies grouped around a single table, from B2B to B2C or from local m...
is the Managing Director of Accenture Interactive for ASEAN. He has over 15 years’ experience in running profitable eCommerce businesses, leading digital marketing teams, creating and implementing digital strategies and selecting and using analytics, digital platforms, content managem...
Richard Wong is a Digital and Social Media Practitioner, Consultant and a Certified Trainer (Advance Certificate in Training & Assessment, ACTA). He is the Founder of GisMo ConneXion Services. He has accumulated more than 20 years of sales and marketing experience in area of IT and Bu...
This report is part of the Digital Cream Singapore 2012 Presentations bundle. Downloads It's not just about social, it's about content. - Keynote at Digital Cream SG '12 by Chris Lee (3.14 MB PDF) PowerPoint presentation (31 slides) by Chris Lee, Founder and CEO of Planet Content Ltd,...
The key to the event for senior buyers is to learn about gaining more budget and CFO commitment in digital marketing, better selection and short-listing of partners as well as suppliers and maximizing ROI longer term. There are 11 roundtable topics and each delegate chooses three tabl...
Posted 07 July 2011 10:11am by Jake Bailey with 1 comment Tweet For most brands that buy media across the web, it’s clear that display advertising is one of the fastest-growing areas of the online ad ecosystem. But what matters most to advertisers when choosing which websites for thei...
Posted 06 July 2011 14:01pm by Patricio Robles with 1 comment Tweet The popularity of social media has encouraged many companies to create accounts and profiles on popular services like Facebook and Twitter. However, one of the earliest components of a social media strategy, the compa...
Econsultancy has several best practice reports on e-commerce : The Product Pages Best Practice Guide examines the features online retailers should be using on their website pages to effectively showcase their services and products. The report contains valuable considerations that begi...
Posted 05 July 2011 11:02am by Depesh Mandalia with 0 comments Tweet For many, Multivariate Testing is an as yet untried website optimisation tool, but it isn't as complicated as it looks! Here are three considerations for choosing an MVT tool. Multivariate Testing (MVT) is a great wa...
Posted 05 July 2011 10:07am by Graham Charlton with 0 comments Tweet Radisson Edwardian, which operates several hotels around the UK, has been running some innovative social media campaigns recently. These include adding QR codes to its menus, which send users to videos of dishes bein...
Posted 05 July 2011 10:07am by Graham Charlton with 0 comments Tweet Radisson Edwardian, which operates several hotels around the UK, has been running some innovative social media campaigns recently. These include adding QR codes to its menus, which send users to videos of dishes bein...
