Hypebeast.com
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HYPEBEAST. Online Magazine for Fashion and Culture

Hypebeast is the most read fashion news and information outlet. Hypebeast is updated several times per day with the latest news on fashion and culture.

  • Do these new @Nike sneakers remind you of the #RedOctober Air Yeezys?

    Nike Ultra XT Gym Red

    hypebeast.com 28 May '16, 8am

    A relatively new silhouette coming out of Nike Sportswear, the Ultra XT features a mesh upper with a bold foot strap. The latest pair to arrive in this family is an all-red iteration, which may remind some of the Red October Nike Air Yeezy 2. The “Gym Red” Ultra XTs will arrive at Nik...

  • Market Shows a Low Growth for Performance Sneakers

    hypebeast.com 26 May '16, 6pm

    While sneaker sales have trended upward across the board, notching single-digit increases in the year so far, times are tough for performance shoes. According to Forbes ‘ Sneakernomics column, there is not a single performance shoe category experiencing growth at the moment. This make...

  • Nike Limited Edition Sneakers for Palais of Speed

    hypebeast.com 26 May '16, 4am

    This summer Paris will be welcoming Nike’s Palais of Speed , an extensive exhibition dedicated to “football [soccer], speed and innovation” that will be hosted in the French capital’s Palais de Tokyo. Featuring custom, limited edition packaging designed by French artist Ugo Gattoni, t...

  • Air Jordan 8 Cigar Champagne Pack

    hypebeast.com 25 May '16, 6am

    This year marks the 23rd anniversary of Michael Jordan winning a three-peat in the NBA Championship with the Chicago Bulls. The feat was monumental, as he squared-off against long-time friend Charles Barkley for a series which took six games. To celebrate, Jordan Brand is revisiting t...

  • Market Shows a Low Growth for Performance Sneakers

    hypebeast.com 26 May '16, 6pm

    While sneaker sales have trended upward across the board, notching single-digit increases in the year so far, times are tough for performance shoes. According to Forbes ‘ Sneakernomics column, there is not a single performance shoe category experiencing growth at the moment. This make...

  • BEAUTY & YOUTH x PUMA 2016 Spring/Summer Suede Classic Sneakers

    hypebeast.com 25 May '16, 6pm

    Longtime Japanese mainstay BEAUTY & YOUTH has linked with PUMA for two bespoke models of the PUMA Suede Classic. As a nod towards Japanese quality and detail, these slim-fit sneakers are constructed from a carefully selected type of suede, pitting this model as a luxe iteration of the...

  • Air Jordan 12 Sneaker in Wolf Gray and University Blue

    hypebeast.com 26 May '16, 7am

    Jordan Brand is bringing back a classic colorway of the AJ 12, kind of. The Jumpman has remixed its “Obsidian” colorway by using the classic colors in a flipped application. With a sleek gray upper and white sole, the shoe features “Obsidian” in the socklining. The shoe is finished of...

  • Here's the Second Instalment of the JBF Customs for HYPEBEAST Air Jordan 1

    hypebeast.com 21 May '16, 2am

    Building on our partnership that spawned last year, we have teamed up with JBF Customs again to create the next instalment in the form of a new interpretation of the Air Jordan 1. Since 2008, the talented designer has been creating unique interpretations of iconic sneakers that furthe...

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