How To Spend It's "Travel Unravelled" edition Luxury watchmakers and travel brands are targeting affluent readers of the Financial Times supplement called “Travel Unravelled,” which is a special issue of “How To Spend It.” The 62-page supplement was bundled with the May 18 issue, show...
The spring update to the “Luxury Goods Worldwide Market Study,” presented at a conference hosted by Italian luxury goods trade association Fondazione Altagamma, forecasts that the luxury goods segment will experience a 4-5 percent growth in 2013 and a 5-6 percent annual growth average...
Some luxury marketers are acknowledging the changing habits of their target audience by creating responsive, mobile sites, but optimization is no longer enough to excite and engage consumers. Luxury brands and retailers risk leaving smartphone users dissatisfied if they overlook some ...
The fashion house known for its apparel, accessories and beauty lines is expanding to new categories with its first in-house home collection launched this year and a new line of paper products sold through online stationery brand Paperless Post. Fashion marketers must work to remain r...
Rohit Arora is strategic planning director at Bates Pan Gulf (BPG Group) By Rohit Arora Luxury brands have always been a fascinating sector and luxury brand marketing one of the most complicated disciplines. Packaged as the 8 P’s of luxury brand marketing, this article attempts to bri...
Items in the women’s Mini Mon Amour and men’s Gallant Love collections will converse via Twitter by writing mini love poems to each other. Louis Vuitton is using hashtags #MiniMonAmour, #GallantLove and #LVLove and linking to the respective commerce-enabled accessories sections of its...
Key findings from the new “Intelligence Report: Mobile” include data showing that luxury brands across five categories are falling behind in mobile marketing efforts. Many luxury brands are not properly using their mobile commerce opportunities and therefore, may be losing potential s...
While luxury brands have typically been cautious of engaging on mobile platforms, they should look to engage consumers on mobile devices since mobile ads can help them reach their target audience. A decrease in the number of luxury marketers using mobile ads could mean that many do no...
