luxurydaily.com Archives - 20 February 2017, Monday

  • .@G_O_Manufactory extends Berlinale sponsorship with $53K prize

    .@G_O_Manufactory extends Berlinale sponsorship with $53K prize

    luxurydaily.com 17 Feb '17, 6pm

    German watchmaker Glashütte Original is marking its seventh year of partnership with the Berlinale by establishing and funding a new documentary prize. For the first time, Glashütte will be the principal partner of the Berlin International Film Festival, which runs through Feb. 19. Fo...

  • via @LuxuryDaily

    luxurydaily.com 17 Feb '17, 11am

    Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies out there, it is also not easy to pinpoint which ones are worth the venture. We analyzed the top 3 most successful technologies impac...

  • Dior grants inside look at creative transition to highlight unchanging savoir faire

    Dior grants inside look at creative transition to highlight unchanging savoir faire

    luxurydaily.com 17 Feb '17, 10am

    "It is fascinating to see how Maria Grazia Chiuri, Dior's new creative leadership, draws inspiration from the brand's archives and experiments with processes and materials that can recreate the essence of the original archival piece. The brand is reawakened and allowed to breathe afre...

  • Rolex builds anticipation for Oscars with timepiece narrative

    Rolex builds anticipation for Oscars with timepiece narrative

    luxurydaily.com 17 Feb '17, 9am

    Swiss watchmaker Rolex is celebrating the role its timepieces have played in cinematic storytelling by aligning with the 89th Academy Awards. For the second year in a row, the brand will be the exclusive sponsor of the Oscars Greenroom at the Dolby Theatre Feb. 26, decorating the cere...

  • Tag Heuer opens ecommerce flagship on

    Tag Heuer opens ecommerce flagship on

    luxurydaily.com 17 Feb '17, 8am

    LVMH-owned watchmaker Tag Heuer is increasing its ecommerce footprint in China through a partnership with Alibaba Group’s Tmall.com. Tmall.com was established in 2008 to provide Chinese consumers a premium shopping experience online. According to iResearch, Tmall.com is China’s larges...

  • Walpole yearbook pays homage to all-things UK luxury

    Walpole yearbook pays homage to all-things UK luxury

    luxurydaily.com 16 Feb '17, 9pm

    British luxury alliance Walpole has produced the 15th edition of its annual yearbook as it celebrates 25 years since its founding. Walpole’s mission is to promote, protect and develop the qualities of United Kingdom-based luxury houses by lending its support to tradition, heritage and...

  • via @LuxuryDaily

    luxurydaily.com 16 Feb '17, 10am

    Despite the safety of seeking partnerships and conglomerates, with all their knowledge of Western markets, another option for an emerging brand to expand internationally is to break into international markets by itself. This is a difficult process given the amount of resources, networ...

  • How emerging luxury brands can go-it-alone internationally

    luxurydaily.com 16 Feb '17, 10am

    Despite the safety of seeking partnerships and conglomerates, with all their knowledge of Western markets, another option for an emerging brand to expand internationally is to break into international markets by itself. This is a difficult process given the amount of resources, networ...

  • Affluent Russian buyers return to Miami real estate scene

    luxurydaily.com 16 Feb '17, 9am

    With the current White House administration on friendly terms with Russia, more affluent consumers from the country are interested in real estate within Miami. Since the election of President Trump, Russian interest in luxury real estate in the United States has increased by 35 percen...

  • Brand content integrated with retail channels helps #Luxemarketing efficiency #PPath #RetailRelevancy

    luxurydaily.com 15 Feb '17, 10am

    While retailers are in the habit of posting content featuring merchandise, they often fail to mention the labels featured, a tactic that could drive sales for the store as well as awareness for the brand among a potentially larger audience. L2 sees an “untapped potential” for fashion ...

  • on brands & #retailers

    luxurydaily.com 15 Feb '17, 10am

    While retailers are in the habit of posting content featuring merchandise, they often fail to mention the labels featured, a tactic that could drive sales for the store as well as awareness for the brand among a potentially larger audience. L2 sees an “untapped potential” for fashion ...

  • Nirav Modi pops the question in playful narrative

    Nirav Modi pops the question in playful narrative

    luxurydaily.com 15 Feb '17, 8am

    Indian jeweler Nirav Modi is injecting humor into an orchestrated proposal plot to make a relatable appeal for its bridal collection. The brand’s “Say Yes, Forever,” which stars brand ambassador Priyanka Chopra alongside Sidharth Malhotra, finds the protagonist looking worried as his ...

  • End of the guilty purchase: Luxury brands and environmental responsibility

    End of the guilty purchase: Luxury brands and environmental responsibility

    luxurydaily.com 15 Feb '17, 7am

    Luxury purchases were once status symbols above all else. For decades the luxury world seemed to be one of super-yachts, diamond-encrusted watches, It bags and big brand logos. As news of hellish sweatshop conditions, devastating pollution, animal cruelty and blood diamonds became mor...

  • Versace takes to the streets to show All Love Is Love

    Versace takes to the streets to show All Love Is Love

    luxurydaily.com 14 Feb '17, 7pm

    Italian fashion house Versace has designed a customizable statement bracelet to celebrate the many forms of love this Valentine’s Day. Released as a limited-edition for the holiday, Versace’s “All Love Is Love” bracelet is being promoted through a 45-second video posted to YouTube and...

  • Jaeger-LeCoultre builds on Oscar anticipation for Los Angeles film exhibit

    luxurydaily.com 13 Feb '17, 8pm

    Swiss watchmaker Jaeger-LeCoultre is providing an intimate look at some of cinema’s most well-known faces through a public exhibition. Ahead of the Academy Awards on Feb. 26, the brand is co-presenting “The Art of Behind the Scenes,” which features candid photography shot on-set of mo...

  • via @LuxuryDaily

    luxurydaily.com 13 Feb '17, 11am

    Retailers should focus on scaling back on bricks-and-mortar to focus on digital, but keeping the in-store presence to act as showrooms for customer engagement in the upcoming year, according to CBRE Research.While 2016 was a rough year for retail, 2017 could be poised for a comeback b...

  • via @LuxuryDaily

    luxurydaily.com 13 Feb '17, 10am

    One would think that Gen X is a luxury marketer’s dream: affluent (even those who do not categorize as affluent are doing better than their baby boomer counterparts), willing to spend on travel for pleasure and on luxury products, loyal to their brands, health conscious, highly educat...

  • Are luxury brands taking their eye off Gen X?

    luxurydaily.com 13 Feb '17, 10am

    One would think that Gen X is a luxury marketer’s dream: affluent (even those who do not categorize as affluent are doing better than their baby boomer counterparts), willing to spend on travel for pleasure and on luxury products, loyal to their brands, health conscious, highly educat...

  • Brands give love broad definition in contemporary campaigns

    Brands give love broad definition in contemporary campaigns

    luxurydaily.com 13 Feb '17, 9am

    "There are probably several reasons for the diversity of love experiences this year," said Gustavo Gomez, a retail consultant based in San Diego. "First, there is the business need. By expanding the holiday beyond the traditional young couples and husbands, brands can widen the target...

  • Zegna fosters open dialogue in revamped communication strategy

    Zegna fosters open dialogue in revamped communication strategy

    luxurydaily.com 13 Feb '17, 9am

    Italian menswear label Ermenegildo Zegna is looking to forge a deeper connection with consumers through a participatory platform. Zegna’s spring/summer 2017 campaign marks the launch of the brand’s “Defining Moments” initiative, which will see the brand gathering men from different ca...

  • Retail can bounce back, if technology is wielded right

    luxurydaily.com 13 Feb '17, 9am

    Retailers should focus on scaling back on bricks-and-mortar to focus on digital, but keeping the in-store presence to act as showrooms for customer engagement in the upcoming year, according to CBRE Research.While 2016 was a rough year for retail, 2017 could be poised for a comeback b...

  • Vacheron Constantin

    Vacheron Constantin

    luxurydaily.com 13 Feb '17, 8am

    Swiss watchmaker Vacheron Constantin experimented with online ordering for the first time through a partnership with horology publication Hodinkee. Vacheron Constantin and Hodinkee teamed for the project back in 2015, which resulted in the creation of the Vacheron Constantin Historiqu...

  • Jean Paul Gaultier shares slice of designer’s life through travel diary https://t.co/QvqUjow3CR

    Jean Paul Gaultier shares slice of designer’s life through travel diary https://t.co/QvqUjow3CR

    luxurydaily.com 13 Feb '17, 8am

    "The problem with the former is that it is ephemeral, and the problem with the latter is that it may not resonate with the youngest of aspirational consumers, who might see such content as akin to a glossy magazine ad," he said. "What Jean Paul Gaultier has done is combine the best of...

  • Airbnb to disrupt luxury travel further with expected acquisition

    Airbnb to disrupt luxury travel further with expected acquisition

    luxurydaily.com 13 Feb '17, 8am

    Short-term home rental service Airbnb is innovating in the luxury travel space and responding to consumer demand with its soon-to-be-finalized purchase of Luxury Retreats, a similar service working with only upscale properties. The online marketplace will likely be focusing on bringin...

  • Top 5 brand moments from last week

    luxurydaily.com 13 Feb '17, 8am

    As behavior and society evolves, brands must readily adapt to reach consumers by cause, interest and sentiment. Last week, luxury brands took artistic approaches to build large-scale awareness and others took to the streets to promote environmentally friendly practices. Others explore...

  • Sale: Luxury Daily’s State of Luxury 2017: The Insider View https://t.co/W3oAMgnFfg

    luxurydaily.com 13 Feb '17, 7am

    Please click here to buy Luxury Daily’s State of Luxury 2017: The Insider View Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challen...

  • De Grisogono furthers US development with new partnership

    De Grisogono furthers US development with new partnership

    luxurydaily.com 10 Feb '17, 9pm

    Switzerland's de Grisogono has entered a partnership with jewelers DLK to bring creative high-jewelry to the United States. Through its partnership with DLK, owned by David and Lisa Klein, de Grisogono will be closer to its goal of increasing its involvement with high-jewelry and prec...

  • Omega readies for 2018 Winter Olympics with commemorative timepieces

    Omega readies for 2018 Winter Olympics with commemorative timepieces

    luxurydaily.com 10 Feb '17, 5pm

    Swiss watchmaker Omega has started the year-long countdown to the 2018 Winter Olympics in Pyeongchang, South Korea. Omega has a long history of Olympic involvement and is the international sporting event’s official timekeeper for both winter and summer games. Next year’s Olympics in P...

  • Kering posts strongest year-on-year revenue increases since 2012

    luxurydaily.com 10 Feb '17, 4pm

    In 2016, French luxury conglomerate Kering Group saw excellent performance across its brand portfolio, led by exceptional growth by Gucci and Saint Laurent. Kering recorded sharp acceleration in growth for the second half and posted record-high recurring operating incomes for 2016. By...

  • Luxury’s black cloud may finally be lifting, says Savigny Partners https://t.co/73oXo4ZC6H

    Luxury’s black cloud may finally be lifting, says Savigny Partners https://t.co/73oXo4ZC6H

    luxurydaily.com 10 Feb '17, 10am

    Recent positive financial results from the world’s leading luxury houses has reinstated sector optimism for the first time in years, according to London’s Savigny Partners. In January, for the fourth consecutive month, Savigny Partner’s Savigny Luxury Index (SLI) gained by nearly 4 pe...