How To Spend It's "Travel Unravelled" edition Luxury watchmakers and travel brands are targeting affluent readers of the Financial Times supplement called “Travel Unravelled,” which is a special issue of “How To Spend It.” The 62-page supplement was bundled with the May 18 issue, show...
The spring update to the “Luxury Goods Worldwide Market Study,” presented at a conference hosted by Italian luxury goods trade association Fondazione Altagamma, forecasts that the luxury goods segment will experience a 4-5 percent growth in 2013 and a 5-6 percent annual growth average...
Some luxury marketers are acknowledging the changing habits of their target audience by creating responsive, mobile sites, but optimization is no longer enough to excite and engage consumers. Luxury brands and retailers risk leaving smartphone users dissatisfied if they overlook some ...
The fashion house known for its apparel, accessories and beauty lines is expanding to new categories with its first in-house home collection launched this year and a new line of paper products sold through online stationery brand Paperless Post. Fashion marketers must work to remain r...
Rohit Arora is strategic planning director at Bates Pan Gulf (BPG Group) By Rohit Arora Luxury brands have always been a fascinating sector and luxury brand marketing one of the most complicated disciplines. Packaged as the 8 P’s of luxury brand marketing, this article attempts to bri...
“It would be easy for a brand like Gucci to lend its name to an established charitable organization and benefit from the associated goodwill,” said Karen Kreamer, president of K2 Brand Consulting , Overland Park, KS. “It is impressive that Gucci has created this campaign and is leadin...
FNO was established to get consumers excited about going shopping at the tail-end of the recession, but experts agree that it is no longer a necessity for luxury marketers. Retailers should view the FNO hiatus in New York and other major U.S. markets as an opportunity to focus on in-s...
“Publications like M appeal to a new generation of male luxury consumers who have their own opinions about personal style,” said Elizabeth DeMaso, managing director of Clutch Collective , New York. “It’s not a fashion magazine, but rather a lifestyle magazine where fashion plays a sup...
Vine is a mobile app owned by Twitter that allows users to film and share short looping videos and has been gaining steam with social media mavens since its Jan. 24 launch. Luxury marketers should realize that it is more of a tool to create content rather than a platform to share it.
Key findings from the new “Intelligence Report: Mobile” include data showing that luxury brands across five categories are falling behind in mobile marketing efforts. Many luxury brands are not properly using their mobile commerce opportunities and therefore, may be losing potential s...
While luxury brands have typically been cautious of engaging on mobile platforms, they should look to engage consumers on mobile devices since mobile ads can help them reach their target audience. A decrease in the number of luxury marketers using mobile ads could mean that many do no...
Items in the women’s Mini Mon Amour and men’s Gallant Love collections will converse via Twitter by writing mini love poems to each other. Louis Vuitton is using hashtags #MiniMonAmour, #GallantLove and #LVLove and linking to the respective commerce-enabled accessories sections of its...
Retailers can certainly benefit from providing seasonal gift guides on mobile apps so that consumers can browse the same products on their desktop, smartphone and tablet. Though in-app purchases will not make or break sales during a gifting holiday such as Valentine’s Day, it is vital...
Louis Vuitton's Mini Icons video French fashion house Louis Vuitton is showing off its Mini Icons collection in an upbeat social video that depicts the handbags in use by stylish women during springtime in Paris. The label is sharing the 90-second video across its social channels and ...
“I believe that QR codes have the potential to enhance the consumer experience, but are often misused in advertising,” said Melody Adhami, president and chief operating officer of Plastic Mobile Inc. , Toronto. “For example, QR codes set on inaccessible billboards or underground in su...
Louis Vuitton's Retracing the Trunk French label Louis Vuitton is showcasing its iconic brand designs via a new animated video that displays the history of its trunks through artistic visual elements. The video titled “Retracing the Trunk” is a visual journey through the history of th...
During the “Moving from one-touch to high-touch for the modern luxury marketer” session, an executive from Hilton Worldwide said that the true luxury experience depends upon the service provided to the consumer. Luxury marketers should keep service in mind when trying to engage consum...
The 2012 Rolex Awards for Enterprise Magazine app is an 86-page digital magazine on which users can read about the 2012 Laureates and the accomplishments of 36 past winners of the 36-year-old program. Often times luxury marketers use magazine-style apps as a soft-sell so that consumer...
Social media became an increasingly important platform on which marketers engaged with their fans in 2012. Now, marketers that have been active on standard social outlets should look for new and relevant platforms to engage consumers only if their target audience is already active on ...
These marketers went beyond using the standard Facebook and Twitter accounts for outreach and expanded onto new platforms such as Google+ and Pinterest. The brands and retailers that succeeded in social media marketing in 2012 engaged in conversations with their followers and saturate...
The clothing for the dolls comes from Louis Vuitton’s Ready-to-Wear Icons and the Spring/Summer 2013 Collection that was picked from stylist Kim Hersov. The paper dolls present a playful means to show off new collections, but may not be the way to target affluent consumers, experts said.
Trends emerged throughout 2012 to suggest that affluent consumers crave a mix of technology and tradition when interacting with luxury marketers. It is safe to say that all marketers looked to strengthen their presence on digital and mobile mediums this year to keep up with the consum...
“Cartier is Luxury Daily’s 2012 Luxury Marketer of the Year for no other reason than it gets marketing from top to bottom, from strategy to tactic to creative and execution,” he said. “Each advertising and marketing effort surpasses the other, imbuing the whole Cartier marketing exper...
“Barneys New York speaks the language of today’s customer, using smart marketing, focused retailing and appropriate technology, while not sacrificing the hush of luxury,” said Mickey Alam Khan, editor in chief of Luxury Daily, New York. “Its body of work for 2012 is worth emulating no...
Many marketers leveraged their brand through multichannel partnerships this year, while others enacted celebrations and events to boost campaigns. The stand-out efforts successfully intertwined new marketing mediums, unique experiences and the brand DNA.
Although most luxury brands make use of social media, a few went above and beyond by conversing and interacting more with their enthusiasts. Also during this quarter, brands went beyond the most-used social platforms and reached out to new social users of platforms such as Google+ and...
Applications, optimized sites, augmented reality and interactive mobile ads seemed to play a key role in the most-savvy luxury marketers’ strategies in 2012. It can be said that brands that have incorporated on-the-go touch points into the brand experience will be considered leaders i...
Also on the list are executives from media, service provid¬ers, market researchers and agencies such as Unity Marketing, Clutch Collective, Siegel + Gale, Women’s Luxury Guild, Social Muse Communications, Digital Luxury Group, The Wall Street Journal, B Culture Media, L2 Think Tank, D...
Each hotel has decorations in addition to a typical Christmas tree including an almost-life-size gingerbread village with a running train in Hong Kong, an ice skating rink on a terrace in Chicago, a mini-wagon that sells holiday treats in Tokyo and a sugar sleigh with reindeer in New ...
Also on the list are executives from media, service provid¬ers, market researchers and agencies such as Unity Marketing, Clutch Collective, Siegel + Gale, Women’s Luxury Guild, Social Muse Communications, Digital Luxury Group, The Wall Street Journal, B Culture Media, L2 Think Tank, D...
