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Rolex bolsters philanthropic program through iPad magazine app - Luxury Daily By Staff reports January 4, 2013 Rolex Awards for Enterprise magazine app What is the up-and-coming social strategy for luxury marketers? Luxury marketers should continue to build up their presence on social...
Ruby Tuesday gives app downloads a lift via QR codes By Lauren Johnson December 20, 2012 Ruby Tuesday is loading up its static magazine ads with calls-to-action that encourage consumers to download the companys mobile application. The QR codes are placed on Ruby Tuesday print ads that...
Louis Vuitton, Bloomingdales master app retention for long-lived mobile experience - Luxury Daily By Staff reports November 26, 2012 Bloomingdales Marc Jacobs generates social, mobile engagement to boost ecommerce Marc Jacobs Intl. is revamping its Web site and enhancing its mobile op...
Louis Vuitton: Content choices imperative for mobile site adoption - Luxury Daily By Staff reports October 19, 2012 Louis Vuitton mobile site Louis Vuitton: Content choices imperative for mobile site adoption NEW YORK A Louis Vuitton executive at the Luxury Interactive 2012 conference...
Fendi flaunts fall handbag line via Rome-set spy flick - Luxury Daily By Staff reports October 22, 2012 Fendi's Romance 2Jours short film Fendi flaunts fall handbag line via Rome-set spy flick Fendi is romanticizing its fall handbag line and Italian roots through an exclusive short fi...
USPS marries mobile with mail via QR code promotion By Rimma Kats July 7, 2011 USPS is using mobile bar codes to engage users The United States Postal Service has rolled out a mobile bar code promotion that provides business with a 3 percent discount on products. The U.S. Postal Servi...
Will tiered pricing impede mobile video growth? By Chantal Tode July 7, 2011 Verizon Wireless will eliminate unlimited data plans as it and other carriers look to gain control of growing bandwidth consumption and make consumers pay for what they use. While data-heavy activities such a...
