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  • Kia serves up Australian Open extension as Rolex strikes ATP partnership:

    Kia serves up Australian Open extension as Rolex strikes ATP partnership

    sportbusiness.com 11 Jan '13, 9am

    Korean automotive company Kia will remain as the Open’s top commercial partner through to 2018. Along with supplying vehicles to the event, the company will once again support the popular Kia Open Drive initiative, in which players are transported to certain places – their hotel, ...

  • Rolex extends Davis Cup sponsorship

    sportbusiness.com 19 Nov '12, 9am

    The governing body stated that the “multi-year” deal will begin next year, with Rolex set to remain the official timekeeper of the annual tennis tournament, which carries BNP Paribas as a title sponsor. Rolex first signed up as a sponsor of the Davis Cup, the leading national team...

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