21 Oct '13, 9am

Will Bitcoin have a positive impact on ecommerce?

I was raised in the UK, so it’s perhaps not surprising that I used to feel that any currency without a picture of the Queen on it was not real money. Now having lived in the Eurozone and America, I have liberalised, but I seriously question whether our customers need a currency like Bitcoin. Is Bitcoin really relevant to the consumer? As a digital currency, Bitcoin is sometimes sold as an easy solution to the problem of adapting a website to accept numerous currencies. But is it really relevant to the customer or even on their radar? At the moment we’re not seeing customer-led demand for the peer-to-peer electronic payment system. When you already have a widely accepted and recognised currency, does the consumer really want another? Of course, the currency of the country in which a company is based is the first choice for ecommerce providers. Most online retailers are expe...

Full article: http://econsultancy.com/de/blog/63620-will-bitcoin-have-a...

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Will Bitcoin have a positive impact on ecommerce?

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I was raised in the UK, so it’s perhaps not surprising that I used to feel that any currency without a picture of the Quee...

Will Bitcoin have a positive impact on ecommerce?

econsultancy.com 21 Oct '13, 9am

I was raised in the UK, so it’s perhaps not surprising that I used to feel that any currency without a picture of the Quee...

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