24 Oct '14, 4am

Article: Bitcoin: Will Consumers Say, 'Show Me the Virtual Money'?

Article: Bitcoin: Will Consumers Say, 'Show Me the Virtual Money'?

Bitcoin: Will Consumers Say, 'Show Me the Virtual Money'? Awareness of Bitcoin is on the rise, but usage remains low Oct 24, 2014 Email Print Share Over the past 12 months, the virtual currency Bitcoin has experienced major price swings and a mysterious break-in at a major online exchange, Mt. Gox. But it has also gained wider acceptance, with a growing number of major brands signing on to accept Bitcoin as a form of digital payment, according to a new eMarketer report, “Alternative Payments: Bitcoin and Beyond.” For the unfamiliar, Bitcoin (with a capital B) is an open-source, decentralized virtual currency, comprising a digital payment system and unit of value also called “bitcoin” (with a lowercase b). Instead of relying on a central institution to issue currency and manage transactions, Bitcoin uses peer-to-peer technology to perform these functions. A May 2014 study b...

Full article: http://www.emarketer.com/Article.aspx?R=1011359

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