23 Feb '16, 10am

Mediachain is Using Blockchain Tech to Create a Global Rights Database

Mediachain is Using Blockchain Tech to Create a Global Rights Database

One of the biggest, still-dormant use cases for blockchain technology is in the field of media – the overarching term capturing a slew of creative professions whose traditional business models have been upended by lightning-fast digital file replication. Across various fields, the problems are clear: writers, photographers and musicians lack the ability to prove and protect ownership of their works and ideas, a prospect that renders monetization in a digital environment difficult. In the face of this challenge, blockchain tech, with its ability to provide provenance , identity and micropayments has emerged as a potential antidote. One of the more unique projects innovating in this area is Mediachain , a newly launched metadata protocol that allows digital creators to attach information to their creative works, timestamp that data to the bitcoin blockchain and store it with...

Full article: http://www.coindesk.com/mediachain-blockchain-tech-next-s...

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