31 Aug '17, 9pm

More about their case study here!

More about their case study here!

Today’s retail industry is experiencing a tectonic shift, not only in the way people shop for and purchase products but also in the types of experiences they expect retailers to provide. As merchants drive to adapt their businesses to the digital age, omni-channel retailing is a key initiative that the industry believes is a path to success. But what exactly does omni-channel mean, and why is it so important? Put simply, omni channel retailing involves providing a seamless experience across all physical stores and online channels. And it’s important because neither brick-and-mortar outposts nor e-commerce sites alone suffice for any but the most modest retail operations these days. Indeed, with online apparel sales—the most popular e-commerce category in the United States—expected to increase 20% between 2016 and 2020, companies such as popular clothing designer and retail...

Full article: https://newrelic.com/case-studies/american-eagle-outfitters

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