28 Dec '13, 8pm

iBeacon: What It Is, Why You Should Care and the Power of Enhanced Experiences

A few months ago at WWDC 2013, there was a brief mention on a single slide of something called “iBeacon” – no one had a clue what this was at the time. Since then, iBeacon has been the single, most blogged about, new feature of iOS 7. So what on earth is iBeacon?! In a single sentence, iBeacon is simply API access to both the sending and transmitting of Bluetooth Low Energy (BLE) signals. Well, on the surface that doesn’t sound too interesting, so why is it creating so much buzz on the web? Before I get into all the fun possibilities iBeacon presents, it’s important to understand the difference between BLE and Classic Bluetooth (you know, the one used to pair your headset with your phone). Classic Bluetooth was designed by Nokia in 1994 and enables devices to connect for long periods of time with consistent and hefty data transfer loads. BLE on the other hand, is extremely...

Full article: http://pivotallabs.com/ibeacon-what-it-is-why-you-should-...

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