30 Dec '13, 4pm

How to Mix in #Mobile for Restaurant Success

Over the last couple years, we’ve seen a ton of mobile innovation and disruption across a variety of sectors. News and sports media are delivering instant, on-the-go video mobile content to viewers, retailers are sending targeted mobile messaging and deals to nearby prospective customers, and even banks are starting to enable clients to deposit cheques using their smartphones. In an increasingly mobile-first world, it’s clear that these industries will continue to focus their attention on the mobile channel going forward. One such industry that has started to make this investment is the hospitality sector. Restaurants, in particular, are beginning to notice the mobile-first trend in guest behavior. A recent Nation’s Restaurant News poll found that 62% of people admit that they are less likely to dine at a restaurant if its menu can’t be read on a mobile device. A Telmetric...

Full article: http://pivotallabs.com/how-to-mix-in-mobile-for-restauran...

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