The fundamental goal of typography is to make text easy and enjoyable to read. Typography has its own set of rules and guidelines. From there, we bend the rules to prioritize how to make the text easier to read. Text as an Interface Treating text as an interface is as much about usability as it is enjoyment and ease. It is the writer’s responsibility to make content compelling and interesting and the typography’s responsibility to make the act of reading feel effortless and enjoyable. Our blog’s interface is text. The goals of that interface are to: reduce mental effort when reading and deciding what to read. simplify the information on screen to increase its usability. re-use patterns to minimize learning. provide feedback to the user to give them confidence in their actions. create an enjoyable experience. Built to Scale In The Elements of Typographic Style , Robert Brin...